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Ariel #sharetheload

Ariel #SHARETHELOAD

When we talk about clothes the first thing that comes to our mind are the clothes we buy and the second thing that comes to our mind is the maintenance of those clothes. The way we maintain our clothes is generally done by keeping them clean and when we talk about cleanliness washing is the very first thing that strikes our mind. But now the question is, which is the best detergent for our clothes? Now many people think every detergent is the same but let's ask our moms, they will say a good detergent is the one which cleanses with ease and doesn’t wear off the clothes.

As you can read from the title of my blog the best detergent according to me is Ariel.

About Ariel

Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Algerian, Turkish, China, Indian, Pakistani, Japanese, Filipino, Mexican, Brazilian, Chilean, Argentinian, Peruvian, Ecuadorian, Colombian and Venezuelan portfolios. In some U.S. stores, Mexican Ariel is available. Additionally, Ariel is also known as Dynamo in Malaysia and Singapore.

Ariel first appeared in the UK market in 1967 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. For front-loading automatics, Procter & Gamble initially introduced "Low Suds Bold Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder.

The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003, Ariel brought out its quick wash action to its detergents, to allow consumers to be able to do their laundry on a quick wash cycle.

#SHARETHELOADCAMPAIGN

This was all about Ariel, and now you must be wondering why am I writing this blog as I am a beauty and fashion influencer so talking about detergent is quite weird.

So I heard about this #sharetheload campaign and I was so intrigued by the whole the concept that I thought of sharing it with my readers.

This campaign #ShareTheLoad was founded on the burning issue of gender equality, throwing light on some daily activities that the contemporary professional women are indulged in. We all know that women do all kinds of jobs from being the head of a multinational company to washing utensils at home, women have stepped into every shoe. They have broken all kinds of barriers but when it comes to men they are still in their comfort zone, they still think they are not suitable for household work. So with this campaign, we are trying to create more space for men and together let's break the myth that only women can do household work.

So with this campaign, we are taking a step forward and asking all men to share the load with their mothers, sisters, and daughters. So to take the step further I ask all the men out there to help by washing clothes with our trusty Ariel.

Watch the below video to understand more about the campaign.

So with this campaign, I want to ask all the mothers Are you teaching your sons what you’re teaching your daughters? Sons, #ShareTheLoad

Also, I Received this #HamperOfEquality by @ariel.india which shares an important message that not only daughters but sons should also #sharetheload. Thank you, @ariel.india , for making laundry a fun activity that everyone at home can do, without the responsibility falling on a single person's shoulders.